By Lind McLoughlin
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Additional info for The Language of Magazines (Intertext (London, England).)
One of the web sites 37 Leafing through: composition of the text visited for the purpose of this book was FHM. Obvious differences were that instead of turning over pages icons had to be clicked. The use of animation is a feature which technology has made possible and something which the composers of web pages have taken on board. Whether you think this is an advance will depend on how you view the change from still images used to show, for example, various postures for having sex in ‘Position of the fortnight’, to moving ones.
You might like to compare these letters with the two parodies from Viz on page 55.
The title of the magazine is in the same colour as the centre of the fallout. The largest heading which is placed just below the image states: ‘Nuke Disease Before it Starts’. It seems that the text producer has taken the idea of nuclear warfare and related the metaphor with a view to ‘nipping in the bud’ readers’ health worries. The masculine connotations associated with war reaffirm masculinity which might otherwise be eroded by mentioning male anxiety. Summary This unit has attempted to show how the overall organisation of the material inside magazines, by keeping to a fixed structure, sets up the reader’s expectations of what is to come in future editions.