By David R. Green
This sourcebook includes a sequence of brief papers on topical concerns and purposes of GIS, in addition to directories directory worthy details on geographic info within the united kingdom. quite a lot of services drawn from the GI group within the united kingdom, together with the car organization, the Ordnance Survey, neighborhood specialists, software program owners and experts, offers up to date assurance of key issues, matters and purposes of common interest.; This version makes a speciality of the topical subject of GIS company functions. Divided into 3 sections, the publication considers resources of information to force GIS functions within the company group and comprises exchange directories and references for 1996. The turning out to be value of photogrammatic info is usually lined, as is using census facts.
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Additional info for The AGI Source Book For GIS
This applies both to the construction of geodemographic classification systems and, in many cases, to other forms of targeting and segmentation products. The reasoning for use of these data in classification systems is considered in the later discussion of classification systems. Arguments are presented to support the incorporation of such data in general classifications, and for focusing on a particular theme, such as financial behaviour. ) A last point is, naturally, also very important—what is available (and can its use be negotiated)?
However, we should put these systems in context. The requirement for true GIS functions is relatively small in the mass of low to mid-range implementations; it is only for the more demanding ‘high-end’ applications that there is normally such a need. looking ahead There has often been a tendency for market analysis systems to be isolated within organisations from other marketing and management functions. Not only may this be logistically inefficient, but the full value of corporate cross-information may not be realised.
1992, Postcodes: The New Geography, Longman Scientific and Technical. , 1993, Targeting Customers: How to use Geodemographic and Lifestyle data in your Business, NTC Publications Ltd. , 1992, 1991 Census: Outputs and Opportunities, Geographic Information 1992/3 (The Yearbook of the AGI), London, Taylor and Francis. , 1995, Explaining Geodemographics, Admap Issue 347. , 1994, Lifestyle Databases, MRS CIG annual Geodemographic Seminar. , 1993, Micromarketing with Geographic Systems, ABMRC Seminar.