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By Rothberg Helen N.

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Extra info for From Knowledge to Intelligence: Creating Competitive Advantage in the Next Economy

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CI is not a library function. It is driven by strategic questions posed by senior decision-makers, competitor profile-building, and continuous situational analyses. What further differentiates CI from other information-driven functional activities is the integrative engagement of “HUMINT”—internal and external human intelligence. Purpose-driven CI activities include gathering published data, collecting information from public filings regarding regulatory requirements and technological innovations, and conducting trend analyses regarding economics, demographics, social movements, and global environments.

Similarly, Microsoft itself has been the target of particularly aggressive information-gathering tactics, including dumpster diving (Simpson & Bridis 2000) and hacking (Heavens 2000). 3 (which focus on clearly legal and ethical procedures). CI is not a library function. It is driven by strategic questions posed by senior decision-makers, competitor profile-building, and continuous situational analyses. What further differentiates CI from other information-driven functional activities is the integrative engagement of “HUMINT”—internal and external human intelligence.

So CI also takes the step of analyzing the knowledge resources available. Whereas KM systems are established to make knowledge identifiable and accessible, they do not necessarily prioritize the 36 From Knowledge to Intelligence knowledge or try to identify patterns or predict future directions. By employing a CIS such as that described in the previous chapter, a firm has a structure in place to bring expert opinion and dedicated, informed analysis to bear on a competitive issue. For specific KM applications, there is no reason that analysis can’t add to a firm’s understanding of the knowledge and its fullest applications.

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