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By P. McIntyre

Phillip McIntyrepresents the newest scholarly learn into creativity andcreative practice.The bookprovidesinsights to media practitioners and coverage execs, tv, radio, movie, journalism, images, well known track and new media on the subject of psychology, sociology and cultural studies.

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Kavolis in Foster & Blau 1989, p. 383) Secondly, social systems produce only limited amounts of resources whether it is wealth, disposable time or administrative power, and they can only mobilise a portion of these resources for problem-solving activity. Specialisation tends to circumscribe the action necessary for the solution to other problems and efforts can be dissipated while concentrating on central issues. Thirdly, and leading directly from the prior two, problem solving tends to take place in a cyclical manner since not all problems can be solved at once.

In other words, all of the biological markers of brain activity occur during the act of being creative and are thus measurable during this act. On the evidence this is not disputed. As Hennessey and Bio-Psychological Perspectives 39 Amabile argue, ‘neuroimaging methods can provide information about neural activity during insight’ (2010, p. 574). However, is the evidence produced of brain activity the result of the subject being creative, or is the activity a precursor to being creative with these conditions needing to be in place before the activity occurs?

115) With this in mind, neuropsychologists Michael O’Boyle and Harnam Singh claim that, as suggested by Joseph Hellige (1993), ‘having learned so much about hemispheric differences (and independence), it is now time to “put the brain back together again” (p. 206)’ (2004, p. 371). One result of their studies into mathematically gifted (MG) adolescents was to contend that ‘notably, the MG showed no reliable left-right differences when processing global or local information on unilateral trials’ (O’Boyle & Singh 2004, p.

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